Privacy policy

Last updated: August 4, 2026

At Floria Vitality (“we”, “us”, or “our”), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit or make a purchase from floriavitality.com (the “Site”).

By using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site. We may update this Policy from time to time; the “Last updated” date above reflects the most recent changes. We encourage you to review this Policy whenever you access the Site or provide personal information to us.

Scope

This Policy applies to the Site, related pages (e.g., checkout, account), and any services we provide through the Site. It does not cover third-party websites or services that we do not control.

Information We Collect

• Identity & Contact Data: name, email address, phone number, billing/shipping address.
  
  
• Account Data: login credentials, preferences, saved items, communication settings.
  
  
• Order & Payment Data: products purchased, order history, transaction totals. Payment card details are processed by our payment providers and are not stored in full by us.
  
  
• Device & Usage Data: IP address, browser/device type, pages viewed, time on site, referring/exit pages, approximate location, and interactions collected via cookies and similar technologies.
  
  
• Marketing & Communications Data: your choices for receiving newsletters, offers, and updates.

How We Collect Information

• Directly from you: when you create an account, place an order, contact us, or subscribe to emails.
  
  
• Automatically: via cookies, pixels, and similar technologies when you browse the Site.
  
  
• From third parties: payment processors, analytics providers, advertising partners, and logistics carriers.

How We Use Your Information

• To process, fulfill, and deliver your orders (including order confirmations, invoices, and shipping updates).
  
  
• To provide and improve our products, services, Site performance, and user experience.
  
  
• To personalize content and recommendations.
  
  
• To communicate with you (service messages, customer support, newsletters—where permitted).
  
  
• For analytics, debugging, fraud prevention, and security monitoring.
  
  
• To comply with legal obligations and enforce our terms.

Legal Bases for Processing (EEA/UK users)

• Contract: to provide the services you request (e.g., fulfill orders).
  
  
• Consent: for optional cookies/marketing where required; you may withdraw consent at any time.
  
  
• Legitimate Interests: to operate, secure, and improve the Site, prevent fraud, and personalize your experience—balanced against your rights.
  
  
• Legal Obligation: to meet tax, accounting, and compliance requirements.

Sharing Your Information

• Service Providers (Processors): payment gateways, hosting, analytics, email/SMS, and fulfillment/shipping partners who process data on our behalf under contract.
  
  
• Professional Advisors & Authorities: auditors, legal counsel, or regulators where required by law or to protect rights.
  
  
• Business Transfers: in connection with a merger, acquisition, financing, or sale of all/part of our business.

Cookies & Similar Technologies

We use cookies, pixels, and similar technologies to run the Site, remember your preferences, analyze traffic, and (where permitted) deliver personalized ads. You can control cookies through your browser settings and—where available—our preference tools.

• Essential cookies: required for core functionality (e.g., cart, checkout, security).
  
  
• Performance/analytics cookies: help us understand site usage and improve performance.
  
  
• Advertising cookies: used to show relevant ads and measure campaign effectiveness (subject to your consent where required).

See our Cookie Policy for details and to manage preferences.

Your Rights & Choices

• Marketing: unsubscribe at any time using the link in our emails.
  
  
• Account: access, update, or delete certain information by logging into your account or contacting us.
  
  
• Cookies: manage through your browser and our Cookie Policy.

EEA/UK (GDPR)

• Right to access, correct, delete, or restrict processing of your personal data.
  
  
• Right to data portability and to object to certain processing (including profiling based on legitimate interests).
  
  
• Right to withdraw consent where processing is based on consent.
  
  
• Right to lodge a complaint with your local supervisory authority.

California (CCPA/CPRA)

California residents have rights to know/access, delete, correct, and to opt out of certain data “sharing” for cross-context behavioral advertising. We do not sell personal information for money. We may “share” personal information for advertising as defined by the CPRA; you can opt out here:

Do Not Sell or Share My Personal Information

We will not discriminate against you for exercising your rights.

Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy (for example, to comply with legal, tax, or accounting requirements), after which we will delete or anonymize it.

International Transfers

Your information may be transferred to and processed in countries other than your own. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect your information.

Security

We implement reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

The Site is not directed to children under 13 (or older, as defined by local law), and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us so we can delete it.

Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated Policy on this page and update the “Last updated” date above.

Contact

If you have questions about this Policy, our privacy practices, or to exercise your rights, please contact us or email us at info@floriavitality.com.